Determine Your Needs & Objectives
Is your brand in the market but out of step with the market? A brand today has multiple stakeholders and a complex set of touch points. Competition, customers, changing trends and retailers all impact how your brand is perceived. We can provide a complete review of your brand’s performance in the market to provide a clear set of objectives for a brand refresh.
Positioning & Expanding Market Share
Are you expanding in the North America market or is this new? Let us provide a comprehensive overview of the market to assist you in focusing your objectives. We can develop strategy for establishing your brand & product vision to create sales opportunities with retailers. From seasoned manufacturers to startups we can offer relevant experience to move your product in the right direction.
Market Research & Analysis
What do consumers know about your brand? What is your brand communicating to customers? Brand image can shift and change quickly. New competitiors and new products can displace your position with consumers. We can provide targeted research to meet your specific needs. Staying aware of market trends, identify a product gap or how consumers perceive your brand can provide actionable insights.
Retail & Distribution
Do you have an established network of retailers, looking to expand or just starting? Developing the right channel strategy is a challenging task. Home Centers are not the right decision for all companies. One size does not fit all. We can walk you through the options and multiple ways to go-to-market.
Outside the Box
We have worked with a wide variety of companies over the years, this means we have seen and experienced a lot of situations. We don't have to re-invent the wheel to solve most situations. This translates into being efficient and cost effective for our clients. Some of the areas we have extensive knowledge of include:
• positioning & targeting
being in the right space
• innovation & new product development
something to spark your brand
• category management
maximize the retail set
• product assortment & rationalization
time to thin the line
• line reviews
• analytic & financial modeling
know your market
know your customer
• considering the EU or SA markets
Analytics & Financial Models
What are the real ramifications of making a big move? Understanding the potential outcomes from a financial & market perspective can provide key decision making information. Does the ROI justify the time, energy and capital for the new venture? Our experience could provide the insights needed for making the right call.
Web & Social Media
Is your web site aligned with your strategic brand positioning? Do your social media channels deliver a consistent conversation to your customer? Products need to project a clear and precise Reason to Believe today. Understanding what drives your customers is what drives online sales conversions.
Positioning and strategy can tie these channels together for greater effectiveness.