When Walmart asked Armstrong for a line of floor care products everything needed to happen fast. The program was on shelf in ten weeks.
The Shop Towels brand lost focus when new products were added. Repositioning the line brought clarity back for the consumer. Autozone called it "Spot On" and sales jumped.
Innovation creates the first 100% Recycled absorbent product in the category. Positioning for superior performance gives it a competitive edge in the Canadian market
Finding the right fit for going
to market is an important decision. Home Centers may not be the right choice. CoOps and major dstributors might offer better opportunities.
Winning the Review
QEP was up for a line review at The Home Depot and needed to show they were the clear leaders in the field. Refreshed branding, merchandising & new products with styling sealed the deal.
The Consumer Edge
Kimberly Clark was up against established companies at The Home Depot and needed an edge. Connecting with consumers purchase process was the answer.
The Right Product Mix
Little Giant’s line of water garden pumps had become bloated with non performing items. A SKU rationalization, new products and a brand refresh resulted in a sales increase from 12mm to 40mm in two years.
We set the industry standards for product identification. Creating the Project Specific strategy changed the way adhesives were sold and doubled Liquid Nails sales.